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No More Jasper Dollars at the Newly Relocated Broadway Joe’s Pizza

The Porco family join together to take a family picture in their new restaurant. (Left: Rob Porco, Center: Joe Porco, Right: Lou Porco) Photo by Sean McIntyre.

The Porco family join together to take a family picture in their new restaurant. (Left: Rob Porco, Center: Joe Porco, Right: Lou Porco) Photo by Sean McIntyre.

Broadway Joe’s Pizza, one of Manhattan College’s favorite pizza joints, moved two store fronts from its original location this summer. The new venue also comes with a new policy: no more Jasper dollars.

“This is the original location of the restaurant when it was opened in 1969,” Lou Porco, owner of Broadway Joe’s Pizza, said of the new space. “We moved to the previous location thirteen years ago due to a fire at the restaurant.” The new Broadway Joe’s Pizza is at 5985 Broadway.

The previous location of the restaurant was at 5893 Broadway. Conflicting issues with the landlord, who tried to raise the rent, prompted the restaurant to move. Lou Porco, along with his brother Rob and father Joe, decided to move to 5985 Broadway last year.

“We moved in on July 21, but officially closed the old location on July 29,” Porco said. “This will be Broadway Joe’s final resting place.”

To build the new restaurant, it took nearly a year and a half to complete. This also included permit and construction delays. Once opened, the owners decided not to use promotions for its grand opening since the restaurant is close to its old location.

Students and local residents chow down at Broadway Joe's Pizza new location at 5985 Broadway. Photo by Sean McIntyre.

Students and local residents chow down at Broadway Joe’s Pizza’s new location at 5985 Broadway. Photo by Sean McIntyre.

“The new place looks nice, and the food is still good,” junior Pat Mulvinill said.

Broadway Joe’s Pizza now includes an ice cream section. In upcoming weeks, the restaurant will start selling a variety of desserts from cakes to cannolis.

“I am very excited for the ice cream,” junior Sean Fitzpatrick said.

Apart from the new location and expansion of the menu, Broadway Joe’s Pizza will not be accepting Jasper Dollars.

“There is an 8 percent charge for each transaction made by students using Jasper Dollars. Then, there is an additional 15 cent charge per swipe using Jasper Dollars. Finally, there is a 30 dollar monthly charge for using the machine to accept Jasper Dollars as a payment,” said Porco.

The charges are just one component of the equation. The restaurant does not receive payment from accepting Jasper Dollars for two weeks. By using a normal credit card, there is only a 3 percent charge per transaction, and the restaurant is paid the next day.

“Accepting Jasper dollars did not cause us to lose profit,” Porco said.

The reputation of Broadway Joe’s Pizza will draw in students even though Jasper Dollars are no longer accepted.

“It is a great place, and has great grub,” junior Rob Haney said.

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