by Jocelyn Visnov, Asst. Production Editor
If you miss wearing your pajamas to class, you’re not alone. Luckily, senior marketing major Caroline Voigt has a solution.
Meet CVPJs: the luxury pajamas you can wear to work. This small business created by Voigt focuses on combining the comfort of your favorite pajamas, with the style and cut of business casual attire.
“The idea is that they’re pajamas that you can wear to work,” Voigt said. “The cuts are like a Ralph Lauren buttoned-down shirt [you can] wear to work, but it’s lighter fabric and just so much better.”
Voigt came up with this idea when she found herself missing the snug, secure feeling of waking up and logging in to online class while still wearing your softest pajamas.
“COVID ruined my tolerance for clothing,” Voigt said.
“I started buying a bunch of luxury pajamas and they were so fun, but there’s all the little things that I just never liked about them. So it’s like, okay I’m gonna make my own.”
Even before starting her small business, Caroline monogrammed her initials on her clothing. Using her initials, CVP, in naming her business, was almost a no-brainer.
In addition to the aspect of style and comfort, CVPJs feature a variety of vibrant colors and fun patterns. As it says on her website, “CVPJs are for cool girls.”
As a marketing student, Caroline is no stranger to the business side of selling and marketing clothing. A large part of the help she receives in starting her small business comes from clients and internships she’s worked with in the past.
“I’ll do wholesale, look-books, photography, stuff for vendors, social media, videos, photoshopping, like publications, trade shows, that kind of stuff for them,” Vogit said. “Obviously like they paid me, but now it’s like returning the favor.”
While CVPJs has not officially begun sales, Voigt continues to plan and prepare for the grand opening. As she describes, the basic cuts, patterns and fabrics are all laid out.
As she continues to make samples and work on the details of her products, the demand for CVPJs continues to grow.
“Now it’s just fun to me, figuring out sizing, which is actually so difficult because everyone in my life wants a pair and everyone in my life is a different size,” she said. “My goal is to make a small, medium, large, but have differences in between the sizes where it can fit a bunch of people in their pajamas.”
While Caroline has enjoyed working hard and seeing her idea grow into a unique small business, she has encountered some challenges along the way.
However, as a young entrepreneur, Caroline knows this is all part of the learning process.
“It’s been so difficult to get especially floral fabric,” Voigt.
said. “It’s been so hard to get trims, everything is just so much more expensive and everyone’s just marking things up.”
“I’ve learned so much with it, that I’m sure the skills will help me with what I want to do with advertising. It’s given more freedom, and I think it’s just a good stepping stone,” She said.
CVPJs will be available for purchase within the next few months. Voigt’s goal is to have her pajama line ready by Christmas time and available on Amazon Prime or select boutiques throughout the country.
Until then, you can check out everything on CVPJs by following their Instagram (@cvpajamas) or check out cvpjs.com to join the waitlist and get a pair for yourself.
“CVPJS, for cool girls that don’t care about anything.” – CVP.